The Retail Scientist Blog

The Retail Scientist Blog

Case Study

Seamless E-commerce Integration

Toyworld New Zealand's success story exemplifies the transformative impact of e-commerce integration with their stores.

Toyworld New Zealand's success story.

Toyworld New Zealand faced a significant challenge when implementing their new Shopify website.

By partnering with RPM to synchronise inventory data in real-time, Toyworld New Zealand overcame operational challenges and unlocked new revenue streams through store fulfilment of online orders and click-and-collect.
This case underscores the importance of leveraging technology to bridge the gap between online and offline channels, ultimately enhancing the customer experience and driving business growth.

The Challenge

With franchise stores operating on four different types of point-of-sale (POS) systems and utilising various methods of data entry, they encountered obstacles in offering click-and-collect or local distribution for e-commerce orders. The disparate systems and data entry prevented integration between online and brick-and-mortar stores, meaning that Toyworld customers could not order online from their local Toyworld store.

The Solution

To address this challenge, Toyworld New Zealand partnered with RPM to develop a solution tailored to their needs. RPM implemented rules for capturing POS data, cleaning, and aligning stock levels across all stores. By leveraging advanced data management techniques, RPM ensured that the latest stock levels were available throughout the day for real-time updating on the ecommerce platform. This integration bridged the gap between online and offline inventory management systems, enabling a seamless ecommerce experience for customers.

The Results

The implementation of RPM’s solution yielded significant results for Toyworld New Zealand:

Enabled Nationwide Fulfilment

With accurate and synchronised stock levels across all stores, Toyworld New Zealand was able to fulfil online orders from any location, providing customers with an enhanced shopping experience regardless of their location.

Increased Click-and-Collect Orders

Stores began receiving click-and-collect orders, driving ecommerce sales growth by 31%. Notably, 19% of this total growth was attributed to click-and-collect orders, demonstrating the effectiveness of the integrated ecommerce solution.

Revenue Growth for Franchisees

The seamless ecommerce integration resulted in new revenue for Toyworld New Zealand's franchise stores.