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Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I understand the pressure, I argue that defaulting to low prices as your primary competitive lever is one of the most short-sighted moves a pharmacy owner can make.
Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I...
Feedback is the Breakfast of Champions
Why do we keep the score in sports games and hundreds of other games and activities? Because visible, relevant measurement...
Measure, Plan & Act
Pharmacies have become increasingly complex businesses with multiple revenue streams and profit drivers. One frustration I encounter when working with...
What do AI and robots mean for your pharmacy?
Artificial intelligence and robotics are coming to pharmacy. You would have to be living under a rock to be unaware...
Stop competing with discounters – Change the game
Corporate discount pharmacies win on lowest price, biggest range, and heavy promotion. Trying to match them is a losing battle....
Ownership = Leadership
Can your owner-operated pharmacy compete with the advertising of the big discount brands? The answer is “Yes” – but there...