Articles
Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I...
Feedback is the Breakfast of Champions
Why do we keep the score in sports games and hundreds of other games and activities? Because visible, relevant measurement...
Measure, Plan & Act
Pharmacies have become increasingly complex businesses with multiple revenue streams and profit drivers. One frustration I encounter when working with...
What do AI and robots mean for your pharmacy?
Artificial intelligence and robotics are coming to pharmacy. You would have to be living under a rock to be unaware...
Stop competing with discounters – Change the game
Corporate discount pharmacies win on lowest price, biggest range, and heavy promotion. Trying to match them is a losing battle....
Ownership = Leadership
Can your owner-operated pharmacy compete with the advertising of the big discount brands? The answer is “Yes” – but there...
Saying No: The Hardest Skill in Pharmacy Strategy
In the current NZ pharmacy environment, the independent pharmacies that survive will not be the cheapest; they will be the...
Who Do Your Customers Trust?
Health news is now a front-page business. It shapes how people think, shop, vote and behave, and it is moving...
Hope Is Not a Strategy
The great ice hockey player Wayne Gretzky famously said he succeeded in scoring goals by “skating to where the puck...