The Challenge
60 owner-operated pharmacies throughout New Zealand needed more modern websites including an online shop displaying their top-selling products. With the spread of the big corporate discount pharmacies, these community pharmacy owners wanted to be found online in Google searches and needed to accentuate their unique, local expertise with a professional, up-to-date online offering.
The Solution
To address this challenge, RPM developed an automated integration which connects each pharmacy’s POS system with their online shop on individually branded Rocketspark websites. RPM captures POS data from every pharmacy and aligns the stock levels and retail prices with each online store. This integration bridged the gap between online and offline inventory management systems, enabling a seamless ecommerce experience for customers.
The Results
The RPM ecommerce integration yielded significant results for The Independent Pharmacy Group: