As we enter 2025, our RPM Retail data* reveals the top-selling selling retail products in 2024 across various categories in pharmacy.
Pain Relief
Ethics Paracetamol 100 tablets leads as the number one product by volume in pharmacy.
Voltaren Rapid is the top-selling Pharmacist Only Medicine.
Cough & Cold
Harker Herbals Deep Lung Support emerges as the most profitable cough mixture
In the cough and cold category, Codral tablets with Pseudopephedrine are the top new product launch for 2024.
Allergy and Eye Care
Flixonase dominates the allergy and sinus relief category
For eye care, Clear Eyes and Systane secure the top two positions
Natural Health Supplements
GO Healthy retains it’s place as the leading health supplement brand. This brand is also showing year-on-year sales growth – making it the turnaround success story for 2024.
Other top performers include:
• Livon Lypospheric Vitamin C takes the top spot by dollar sales
• Nutra-life Probiotica: Top probiotic
• GO Healthy: Leading magnesium supplement
• BePure: Number one multivitamin
• Viralex: Top immune booster
• Buccaline: #2 Pharmacist Only Medicine
• Rescue Remedy: Leading stress and sleep product
• Good Vitamin Co: Top children’s gummies
Other Notable Products
• Crystaderm: Leading first aid product
• Sea Legs: Top digestion product
• Passport photos: Top-selling service
• Sleep services and products for Obstructive Sleep Apnoea: Leading health service
Emerging Trends
The Home Healthcare category is a growth opportunity. Products gaining traction include: CGM patches, Caresens test strips, Molicare and Molimed, and Covid RATs.
Retail brands on the rise include: BePure, Good Vitamin Co, and Solarcare B3.
Watch this space: SRW longevity supplements, Synxplus flight & recovery socks, sporebiotics and postbiotics, nicotine replacement therapy (for vaping cessation).
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Happy New Year!
John Saywell
CEO, RPM Retail
*Data from 120 independent pharmacies using RPM Retail
