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Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I understand the pressure, I argue that defaulting to low prices as your primary competitive lever is one of the most short-sighted moves a pharmacy owner can make.
Saying No: The Hardest Skill in Pharmacy Strategy
In the current NZ pharmacy environment, the independent pharmacies that survive will not be the cheapest; they will be the...
Who Do Your Customers Trust?
Health news is now a front-page business. It shapes how people think, shop, vote and behave, and it is moving...
Hope Is Not a Strategy
The great ice hockey player Wayne Gretzky famously said he succeeded in scoring goals by “skating to where the puck...
Seven Trends and Opportunities for 2026 and Beyond
Retail consultant and pharmacist, John Saywell, highlights shifts in the direction of pharmacy and how adhering to these will benefit...
The future of pharmacy
New Zealand’s community pharmacy sector is now stretched to breaking point. Over the last four decades I’ve witnessed a slow,...
Reimagining Retail
Article featuring insights from John, written by Paulette Crowley for Pharmacy Today – September 2025.