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Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I understand the pressure, I argue that defaulting to low prices as your primary competitive lever is one of the most short-sighted moves a pharmacy owner can make.
Core Range: The Power of Reducing Retail Choice in Pharmacies
If you step into a typical pharmacy today, you are likely to find an overwhelming array of products and brands...
The Wellness Wave
Nutritional health supplements have become the largest area of pharmacy retail sales, replacing cosmetics which have all but disappeared from...
Working with Gen Z
As business leaders, we always need to foster staff engagement to create a premium customer experience.
Centralised Systems = Local Success
There is a lot to be gained by centralising essential services such as roading and rail, law enforcement, emergency services,...
Pharmacies must work together for success
In a country the size of New Zealand, there is a lot to be gained by centralising essential services such...
10 Things Successful Pharmacies Do
The following is a list of 10 areas that the most successful community pharmacies are doing well, that you should...