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Beyond the price tag: create valuable experiences.
There’s a mistaken belief in NZ pharmacy that: “We have to drop our prices — that’s what customers want.” And while I understand the pressure, I argue that defaulting to low prices as your primary competitive lever is one of the most short-sighted moves a pharmacy owner can make.
How to improve retail customer satisfaction
Customer satisfaction is the number one indicator of long-term business success – but it can be difficult to measure and...
Customer Demand
Data-driven retailing will lead to satisfied customers and more sales. Knowing what to stock and what to recommend is one...
Pharmacies Sales Slump in June
Pharmacies experience the biggest retail sales slump since COVID lockdowns
Check Your Triple Bottom Line
For your small business to be sustainable in the long term, it should not only focus on financial returns but...
Good News Ahead
There is no doubt that the last four years have been the most difficult in New Zealand Pharmacy history. The...
E-commerce Integration for Pharmacies
By partnering with RPM this group of independent pharmacies have connected their websites to their instore inventory for a seamless...